Animator Momo Wang talks to Forbes about how she used her success on Tuzki to advance her career in animation.
She has established herself as a leading animator in the entertainment sector as the maker of Tuzki, the renowned adorable bunny mascot that became a global hit with the advent of mobile and sharing. She was able to utilize her popularity to help propel her animation career and she\’s now released her animated short film, “Penglai,” which she wrote and directed and is narrated by Scarlett Johansson
Re-post from Forbes.com – Animator Momo Wang Used Her Tuzki Success To Catapult Her Career In Animation
Going viral is part of every content creator’s vocabulary. It brings followers and sponsors in addition to the 15 minutes of fame.
However, creators are pushing out hundreds of pieces of content a month to make the fame, fortune and credibility last. With over 200 million content creators worldwide, competition is at an all-time high. It takes content creators an average of six and a half months to earn their first dollar, while just 10% of influencers earn $100 thousand or more yearly. With these statistics, creators have to consider how they can build their careers after gaining traction in social media.
Momo Wang, animator and creative director at Illumination Entertainment, leveraged her viral moment to secure a position in Hollywood. As the creator of Tuzki, the famed lovable bunny character that became a worldwide hit with the growth of mobile and sharing, she has become a top animator in the entertainment industry. This success provided her the opportunity to author numerous comic books, graphic novels and other books. Her published books have sold one million copies worldwide, with a few spending a year on Best Seller lists. She’s now released her animated short film, Penglai, which she wrote and directed and is narrated by Scarlett Johansson.